Our Automotive Partners
Confidence in Future Products from Today’s Leading Technology
The state-of-the-art MADNESS Engine fuels the most advanced simulation games in the world. It also powers cutting-edge simulation adaptions for our partners and clients, from automotive to mining, autonomous vehicle AI to tailor-made VR showrooms, from off-the-shelf solutions to full bespoke simulation.
The definitive cross-platform engine and development framework with multi-core/processor architecture, low-level support layers designed for multi-threaded use, race-driver-verified physics, and class-leading tyre model.
Our Technology Partners
Games Sold Worldwide
The vision to be bold, the passion to lead, the experience to succeed. Led by visionary CEO Ian Bell, Slightly Mad Studios’ management team has been in place for two decades and have redefined game production with their critically-acclaimed, multi-million-unit selling games, innovative business models, and award-winning distributed development system.
– Chief Executive Officer –
Ian Bell founded the company almost two decades ago and continues to play an active and critical role in its strategic decision-making; from expanding markets to future game scenarios, from budget allocation to capital acquisition, Ian remains the heartbeat of Slightly Mad Studios.
– Deputy Chief Executive Officer –
Andy is responsible for the management, direction, and delivery of Slightly Mad Studios’ development projects, including, but not limited to, the technical, creative, and production aspects.
– Chief Operating Officer –
Frank’s role at Slightly Mad Studios is to explore and open new and untapped markets for the studio’s games as well as the studio’s non-gaming business ventures, both in the automotive sector, and beyond.
– Chief Technology Officer –
Ged leads the coding team in all phases of production, both for games, and non-gaming ventures. He’s also hands-on with coding Slightly Mad Studios’ Base Library for the in-house MADNESS engine.
– Chief Commercial Officer –
Stephen fosters and manages commercial relationships with Slightly Mad Studios’ external partners such as car manufacturers, and also works closely with the Business Development Team to create new business opportunities and ventures.
– Chief Creative Officer –
Andy’s role is to create great innovative titles at the conception phase, and ensure that Slightly Mad Studios; games, when they hit the store-shelves, always deliver on that initial vision. This means Andy directs both the Design and Art teams, and co-ordinates with Tech and Production.
– Director of Production –
Pete, along with his team, ensure the smooth operation of all projects at Slightly Mad Studios. Pete’s primary role is to work out who needs to do what, when, in what order, and how, in order for deadlines to be met with the least amount of stress.
– Chief Financial Officer –
Mark oversees all financial aspects for Slightly Mad Studios, ensuring the company’s various projects always remain within budget, and the overall cash flow scrutinized.
– Chief Administrative Officer –
Musanna is right-hand woman to CEO, Ian Bell. Musanna manages all daily administrative operations for the company with her responsibilities ranging from office to travel management, organising all company-related events, and handling all personal and business affairs for the CEO.
“Nissan believes in Innovation that excites, and Slightly Mad Studios’ state-of-the-art ability to simulate our cars, both current and historic, is what underpins our working relationship.”
“SMS have been able to recreate our Porsche cars in-game with unerring fidelity and precision. It is a pleasure working with people who are so passionate about our brand.”
Sebastian Schmalz, Project Manager Games Partnerships, Dr. Ing. h.c. F. Porsche AG
“Whether it’s one of our race cars or road cars, Ford is always confident that Slightly Mad Studios will deliver an authentic simulation of our products.”
Matt Monroe (Ford Licensing Manager)
“CXC Simulations prides itself on supplying our customers with complete simualtion solutions for professional training. This wouldn’t be possible without having the high-level physics and graphics in software packages like Project CARS 2.”
“Playseat® and Slightly Mad Studios share a common vision―to create the best racing experience possible. For this reason, we are pleased and grateful that Playseat® simulators have played a part in the promotional phase of Project CARS 2. Slightly Mad Studios remain a key partner for us at Playseat®, and we were proud to have our flyers in the boxed editions of Project CARS 2.”