FROM CHART-TOPPING
SIMULATION GAMES TO

FUTURE-PRODUCT
SIMULATION

FROM SHOWROOM
VR TO AUTONOMOUS AI

SMS GROUP IS SMART
SIMULATION FOR
SMARTER SOLUTIONS.

Our Automotive Partners

Applied Technology

Confidence in Future Products from Today’s Leading Technology

The state-of-the-art MADNESS Engine fuels the most advanced simulation games in the world. It also powers cutting-edge simulation adaptions for our partners and clients, from automotive to mining, autonomous vehicle AI to tailor-made VR showrooms, from off-the-shelf solutions to full bespoke simulation.

The definitive cross-platform engine and development framework with multi-core/processor architecture, low-level support layers designed for multi-threaded use, race-driver-verified physics, and class-leading tyre model.

TWO DECADES OF CHART-TOPPING, AWARD-WINNING SIMULATION GAMES

Founded in 2009 – we’re the award-winning team behind the Project CARS franchise, and era-defining games such as the GTR® series, Need For Speed® Shift™, Shift 2 Unleashed®, Red Bull Air Race – The Game, and many other top-tier games.

Porche 918 Spyder as seen in Project CARS 2 - Slightly Mad Studios

*Porsche 918 Spyder as seen in Project CARS 2

BUSINESS APPLICATIONS AND FUTURE-PROOFING FUTURE PROJECTS

Delivering leading-edge solutions with proprietary high-end 3D/VR graphics and deep simulation technology for professional applications. IoTech: the technology to shape ideas.

Our Technology Partners

10M+

Games Sold Worldwide

35+

Automotive Partners

175+

Staff

30+

Countries Represented

PIONEERS OF
DISTRIBUTED
DEVELOPMENT

VETERAN STAFF ON
4 CONTINENTS UNITED
BY A COMMON VISION:

TO CREATE
AWARD-WINNING GAMES

AND ADAPT OUR
LEADING TECHNOLOGY
FOR BUSINESS
APPLICATIONS.

Management

The vision to be bold, the passion to lead, the experience to succeed. Led by visionary CEO Ian Bell, Slightly Mad Studios’ management team has been in place for two decades and have redefined game production with their critically-acclaimed, multi-million-unit selling games, innovative business models, and award-winning distributed development system.

Ian Bell

– Chief Executive Officer –

Ian Bell founded the company almost two decades ago and continues to play an active and critical role in its strategic decision-making; from expanding markets to future game scenarios, from budget allocation to capital acquisition, Ian remains the heartbeat of Slightly Mad Studios.

Ian Bell

– Chief Executive Officer –

Ian Bell founded the company almost two decades ago and continues to play an active and critical role in its strategic decision-making; from expanding markets to future game scenarios, from budget allocation to capital acquisition, Ian remains the heartbeat of Slightly Mad Studios.

Andy Garton

– VP, Development Director –

Andy is responsible for the management, direction, and delivery of Slightly Mad Studios’ development projects, including, but not limited to, the technical, creative, and production aspects.

Andy Garton

– VP, Development Director –

Andy is responsible for the management, direction, and delivery of Slightly Mad Studios’ development projects, including, but not limited to, the technical, creative, and production aspects.

Ged Keaveney

– Chief Technology Officer –

Ged leads the coding team in all phases of production, both for games, and non-gaming ventures. He’s also hands-on with coding Slightly Mad Studios’ Base Library for the in-house MADNESS engine.

Ged Keaveney

– Chief Technology Officer –

Ged leads the coding team in all phases of production, both for games, and non-gaming ventures. He’s also hands-on with coding Slightly Mad Studios’ Base Library for the in-house MADNESS engine.

Stephen Viljoen

– Chief Commercial Officer –

Stephen fosters and manages commercial relationships with Slightly Mad Studios’ external partners such as car manufacturers, and also works closely with the Business Development Team to create new business opportunities and ventures.

Stephen Viljoen

– Chief Commercial Officer –

Stephen fosters and manages commercial relationships with Slightly Mad Studios’ external partners such as car manufacturers, and also works closely with the Business Development Team to create new business opportunities and ventures.

Andy Tudor

– Chief Creative Officer –

Andy’s role is to create great innovative titles at the conception phase, and ensure that Slightly Mad Studios; games, when they hit the store-shelves, always deliver on that initial vision. This means Andy directs both the Design and Art teams, and co-ordinates with Tech and Production.

Andy Tudor

– Chief Creative Officer –

Andy’s role is to create great innovative titles at the conception phase, and ensure that Slightly Mad Studios; games, when they hit the store-shelves, always deliver on that initial vision. This means Andy directs both the Design and Art teams, and co-ordinates with Tech and Production.

Musanna Muhit

– Chief Administrative Officer –

Musanna is right-hand woman to CEO, Ian Bell. Musanna manages all daily administrative operations for the company with her responsibilities ranging from office to travel management, organising all company-related events, and handling all personal and business affairs for the CEO.

Musanna Muhit

– Chief Administrative Officer –

Musanna is right-hand woman to CEO, Ian Bell. Musanna manages all daily administrative operations for the company with her responsibilities ranging from office to travel management, organising all company-related events, and handling all personal and business affairs for the CEO.

Endorsements

“Nissan believes in Innovation that excites, and Slightly Mad Studios’ state-of-the-art ability to simulate our cars, both current and historic, is what underpins our working relationship.”

“SMS have been able to recreate our Porsche cars in-game with unerring fidelity and precision. It is a pleasure working with people who are so passionate about our brand.”

Sebastian Schmalz, Project Manager Games Partnerships, Dr. Ing. h.c. F. Porsche AG

“Whether it’s one of our race cars or road cars, Ford is always confident that Slightly Mad Studios will deliver an authentic simulation of our products.”

Matt Monroe (Ford Licensing Manager)

“CXC Simulations prides itself on supplying our customers with complete simualtion solutions for professional training. This wouldn’t be possible without having the high-level physics and graphics in software packages like Project CARS 2.”

“Playseat® and Slightly Mad Studios share a common vision―to create the best racing experience possible. For this reason, we are pleased and grateful that Playseat® simulators have played a part in the promotional phase of Project CARS 2. Slightly Mad Studios remain a key partner for us at Playseat®, and we were proud to have our flyers in the boxed editions of Project CARS 2.”

“We are always very happy to team up with the highly motivated Slightly Mad Studios team. Our big focus was integrating Fanatec wheel bases, pedals, and all other accessories as seamlessly as possible. Racing with Project CARS 2 is a blast, the visuals are brilliant, and the physics are next level. When combined with Fanatec’s hardware, you’ve got a premium sim racing experience. We’ve had several cross-promotional events where people lined up in queues for hours and they could not get enough of it.”

“Vesaro have had the pleasure of working closely with Slightly Mad Studios ensuring full support for Vesaro simulators, showcasing Project CARS 2 on Vesaro sims at multiple events and collaborating to produce the Built By Drivers film, “As Close At It Gets”, with McLaren that was filmed partly on location at the Vesaro showroom in the UK.”

“We’ve found SMS to be a pleasure to work with. They share our passion for the industry and willingness to test new ideas.”

“Project CARS 2 is truly one of the most impressive racing simulations we have ever worked with. The attention to detail in both physics and engineering push the title to a zone where only the most elite automotive companies tread. We are truly excited to see where Slightly Mad Studios take the racing genre next.”

“Working with SMS remains a richly rewarding experience for KTM. Seeing our sportscars in-game, with the handling and graphics perfectly rendered, is something we take a lot of pleasure in.”