Our Automotive Partners
Applied Technology

Confidence in Future Products from Today’s Leading Technology
The state-of-the-art MADNESS Engine fuels the most advanced simulation games in the world. It also powers cutting-edge simulation adaptions for our partners and clients, from automotive to mining, autonomous vehicle AI to tailor-made VR showrooms, from off-the-shelf solutions to full bespoke simulation.
The definitive cross-platform engine and development framework with multi-core/processor architecture, low-level support layers designed for multi-threaded use, race-driver-verified physics, and class-leading tyre model.
TWO DECADES OF CHART-TOPPING, AWARD-WINNING SIMULATION GAMES
Founded in 2009 – we’re the award-winning team behind the Project CARS franchise, and era-defining games such as the GTR® series, Need For Speed® Shift™, Shift 2 Unleashed®, Red Bull Air Race – The Game, and many other top-tier games.

*Porsche 918 Spyder as seen in Project CARS 2
BUSINESS APPLICATIONS AND FUTURE-PROOFING FUTURE PROJECTS
Delivering leading-edge solutions with proprietary high-end 3D/VR graphics and deep simulation technology for professional applications. IoTech: the technology to shape ideas.

Our Technology Partners
10M+
Games Sold Worldwide
35+
Automotive Partners
145+
Staff
30+
Countries Represented
Management

The vision to be bold, the passion to lead, the experience to succeed. Led by visionary CEO Ian Bell, Slightly Mad Studios’ management team has been in place for two decades and have redefined game production with their critically-acclaimed, multi-million-unit selling games, innovative business models, and award-winning distributed development system.
Ian Bell
– Chief Executive Officer –
Ian Bell founded the company almost two decades ago and continues to play an active and critical role in its strategic decision-making; from expanding markets to future game scenarios, from budget allocation to capital acquisition, Ian remains the heartbeat of Slightly Mad Studios.
Ian Bell
– Chief Executive Officer –
Ian Bell founded the company almost two decades ago and continues to play an active and critical role in its strategic decision-making; from expanding markets to future game scenarios, from budget allocation to capital acquisition, Ian remains the heartbeat of Slightly Mad Studios.
Andy Garton
– Chief Development Officer –
Andy is responsible for the management, direction, and delivery of Slightly Mad Studios’ development projects, including, but not limited to, the technical, creative, and production aspects.
Andy Garton
– Chief Development Officer –
Andy is responsible for the management, direction, and delivery of Slightly Mad Studios’ development projects, including, but not limited to, the technical, creative, and production aspects.
Frank Veyder
– Chief Operating Officer –
Frank’s role at Slightly Mad Studios is to explore and open new and untapped markets for the studio’s games as well as the studio’s non-gaming business ventures, both in the automotive sector, and beyond.
Frank Veyder
– Chief Operating Officer –
Frank’s role at Slightly Mad Studios is to explore and open new and untapped markets for the studio’s games as well as the studio’s non-gaming business ventures, both in the automotive sector, and beyond.
Ged Keaveney
– Chief Technology Officer –
Ged leads the coding team in all phases of production, both for games, and non-gaming ventures. He’s also hands-on with coding Slightly Mad Studios’ Base Library for the in-house MADNESS engine.
Ged Keaveney
– Chief Technology Officer –
Ged leads the coding team in all phases of production, both for games, and non-gaming ventures. He’s also hands-on with coding Slightly Mad Studios’ Base Library for the in-house MADNESS engine.
Stephen Viljoen
– Chief Commercial Officer –
Stephen fosters and manages commercial relationships with Slightly Mad Studios’ external partners such as car manufacturers, and also works closely with the Business Development Team to create new business opportunities and ventures.
Stephen Viljoen
– Chief Commercial Officer –
Stephen fosters and manages commercial relationships with Slightly Mad Studios’ external partners such as car manufacturers, and also works closely with the Business Development Team to create new business opportunities and ventures.
Andy Tudor
– Chief Creative Officer –
Andy’s role is to create great innovative titles at the conception phase, and ensure that Slightly Mad Studios; games, when they hit the store-shelves, always deliver on that initial vision. This means Andy directs both the Design and Art teams, and co-ordinates with Tech and Production.
Andy Tudor
– Chief Creative Officer –
Andy’s role is to create great innovative titles at the conception phase, and ensure that Slightly Mad Studios; games, when they hit the store-shelves, always deliver on that initial vision. This means Andy directs both the Design and Art teams, and co-ordinates with Tech and Production.
Pete Morrish
– Director of Production –
Pete, along with his team, ensure the smooth operation of all projects at Slightly Mad Studios. Pete’s primary role is to work out who needs to do what, when, in what order, and how, in order for deadlines to be met with the least amount of stress.
Peter Morrish
– Director of Production –
Pete, along with his team, ensure the smooth operation of all projects at Slightly Mad Studios. Pete’s primary role is to work out who needs to do what, when, in what order, and how, in order for deadlines to be met with the least amount of stress.
Mark Pressburg
– Chief Financial Officer –
Mark oversees all financial aspects for Slightly Mad Studios, ensuring the company’s various projects always remain within budget, and the overall cash flow scrutinized.
Mark Pressburg
– Chief Financial Officer –
Mark oversees all financial aspects for Slightly Mad Studios, ensuring the company’s various projects always remain within budget, and the overall cash flow scrutinized.
“Nissan believes in Innovation that excites, and Slightly Mad Studios’ state-of-the-art ability to simulate our cars, both current and historic, is what underpins our working relationship.”
“SMS have been able to recreate our Porsche cars in-game with unerring fidelity and precision. It is a pleasure working with people who are so passionate about our brand.”
Sebastian Schmalz, Project Manager Games Partnerships, Dr. Ing. h.c. F. Porsche AG
“Whether it’s one of our race cars or road cars, Ford is always confident that Slightly Mad Studios will deliver an authentic simulation of our products.”
Matt Monroe (Ford Licensing Manager)